BOOK, PROGRAM, & EVENT PRODUCERS; DIGITAL ADVERTISING
Our Team
Our Consulting teams are headed by Yvonne Butler, MSIS, our founder and CEO, who brings to almost any business situation over 35 years of expertise and experience in communication, overseas and domestic event planning, world travel planning, digital advertising, new product development and introduction, business consulting, training, marketing technology, and sales. Other team members have extensive travel, tour management, and business consulting experience. Yvonne has traveled the world for most of her career, for work and for pleasure, and she has lived and worked abroad. Yvonne also is an accomplished visual artist and photographer and she is a specialist in international photo and cultural tour development and production.
Our history
Outer Reach Media and Travel (formerly YButler Group) has provided marketing, communication, sales, travel tour development and management, product development, advertising, and digital technology services since 2000. We have introduced new product lines, gained shelf space in major retail chains nationwide, and produced ad campaigns. Social Media Campaign Development is now our specialty in this part of our business.
Founder/CEO Yvonne Butler, pictured above in Nepal, is a travel professional, artist, and photographer, with extensive travel and travel tour leadership experience. Yvonne will share her knowledge of travel, photography, and culture while leading many of the tours, in conjunction with her overseas travel partners who provide top-rate, on-the-ground guides and tour services, as well as the Local Color that adds plenty of magic to our special, custom tours. Our CEO is a world thinker and her vision is to bring people of the world together in amazing ways to stand out, make a difference, and stand strong, together!
Our mission statement
PUBLISHED BOOK MARKETING
Outer Reach Marketing provides full services to authors and others who recognize the value of having professionals handle and manage book launch, marketing, public relations, and communications.
Currently, we are directing all aspects of launching a US version of I CAN'T BREATHE: George Floyd and the Legacy of Racism, 2020, UK book. A new title and updated contents in new print and eBook versions will be released on Qtr 2, 2024.
PROGRAMS AND EVENTS
We endeavor to provide top quality, curated, customized world-class domestic and overseas programs for our clients. We select destinations based on your meeting or event requirements and purposes, and your interests, curiosities, and specific requests. We host travel tours that are booked by our partner travel agencies.
Our programs are available to adults over the age of 21, with proper legal passports and visas where applicable. Absolutely no children will be allowed on the tours, without exception. Check each tour description for required fitness level; most if not all tours require at least modest fitness level and ability to walk much of the day, with breaks. Contact us for clarification.
For media and technology consulting, we also strive to help businesses fulfill their goals/objectives of brand visibility, employee and company growth, diversity/equity/inclusivity, and financial success.
* Cuba packages booked for you by our licensed travel agency clued flights to Cuba to/from designated city/cities, land package, and Cuba visa.
Photo, Cuba ©Yvonne J Butler